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Author Archives: Product Strategy Guru
Watson on Jeopardy – computer vs. humans
Over the last three days, IBM’s Watson supercomputer has been playing Jeopardy – a familiar quiz show – with two of the best human players of all time. For those of you who are unfamiliar with Jeopardy, contestants are … Continue reading
Product Strategy #3: Perform qualitative customer research
The goal of the early product strategy research is to validate the customer segmentation model and the needs of each segment. In examining a truly novel market opportunity, I highly recommend qualitative research. That means direct conversations one-on-one with customers … Continue reading
Posted in product strategy
Tagged customer research, product definition, product strategy, target customer
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Product Strategy #2: Develop a customer segmentation model
The next product strategy step is to develop a hypothesis of customer segments that may exist in the market. I often speak with clients who think of a large market for their product or service. They say things like, “we … Continue reading
Product Strategy #1: Begin a new market investigation with secondary research
The first step in product strategy development is to determine the types of customers you want to serve and their problems and needs. Either you have experience in this area due to customer requests you have received over time, or … Continue reading
Posted in product strategy
Tagged customer research, product definition, product strategy
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Product Strategy Development Process
In a series of upcoming posts I will describe methods for developing a product strategy for new market opportunities. These posts will show you how to: Understand the market area. Define customers you want to focus on. Research target customer … Continue reading
Product Strategy Tails!
A nightmare scenario: consequences of a loose product strategy Product development organizations often want to jump right in and develop a product without a product strategy. Product Marketers want to promote and get the product sold. So it is not … Continue reading
